Princess Clarice

“Black is beautiful” is a popular fashion adage, so to speak. The fact that this is an accepted fashion ‘dogma’ is verified by the phrase “— is the new black” which has experienced several incarnations through time. It has gone from “Red is the new black” to “Gold is the new black” to “Green is the new black.”… Into whatever color one could possibly insert into the catch phrase. One could not help but wonder: What is it exactly with the color black that makes it the touchstone for fashion and beauty?

The foremost reason for this reputation is that black is simple yet elegant. One can never go wrong with black; it can neither be too flashy like the color red nor too light that is almost imperceptible like the color white. It also gives the wearer an aura of authority, mystery and class. Now, who wouldn’t want that? Despite being dark, it does not tend to merely blend with the background; on the contrary, it is more apt to get noticed.

Black clothes are also easy to complement, any color of footwear and accessories would fit appropriately with a black colored ensemble. What’s more, accessories get more emphasized (and thus appreciated) when worn with dark clothing.

No other color could probably replace the effect that the color black has on beauty and fashion. Other “new blacks” may come and go but black will always be the black.